Defendants of these practices abound on the web and claim that Internet users are more attracted to the groups and Facebook pages that bring together the most people. It may be true, but is it worth the effort? It is indeed very risky because the false fans that you will get never correspond to your activity and often come from abroad: it is completely discrediting in the eyes of the real fans who would like to like your page thereafter. You can have the buy social signals and make the best come up with it.
To go further: Conquering social networks with inbound marketing
Patience: to build a real Facebook community, it takes time. Yes, no magic on that side. Social networks work on the concept of friend-to-friend relationship, especially Facebook. It is on this notion that we must play: bought fans, even if they are real, will never tell your friends about your brand. They will never be prospects, even less the long-awaited qualified prospects. They will never be ambassadors for your company, which brings me to my second point.
It is the engagement that counts and not the number of “fans”. Defender of the sale of Facebook likes: by definition, real fans do not need false fans to come to a Facebook page, otherwise they are not real fans. It’s certain.
For example: if you really like the Jeans of a brand X and you like the page of this brand on Facebook, you would never have fun before looking at the competing brands and analyzing each number of likes before deciding.
The act of loving a page is done instantly and without reflection.
So yes: if your goal is to have as many fans as possible, the services offered by these companies may be useful to you. However if your goal, through social networks, is to have more prospects, more customers, more awareness and more turnover, the sale of likes and fans is completely useless or even counterproductive. It can jeopardize the credibility of your Facebook page, and this can make you lose real fans, potential customers.
So be careful: define your needs well and do not give in too easily to the temptation: it would be like buying a Porsche without an engine. Everyone will envy and congratulate you, but you will never be able to drive it. Indeed, in this practical case, a more or less significant part of your advertising budget will then be squandered in an attempt to reach accounts that have no business interest for you.
Artificial engagement is prohibited by social networks. How do you get around this ban?
Many agencies, professionals in general, attach extreme importance to figures. We ourselves are very sensitive to social proof, and that encourages a race for statistics. It is obvious that if you have a large proportion of your followers who never react to your content, your engagement rate will be reduced to nil. However, Facebook or Instagram to name a few take this rate into account to favor or not your publications in the thread of your subscribers.
What is the point of distributing content, articles, photos or videos to people who do not exist?
Among these followers, there are no potential customers. So you will not gain any advantage by buying fans. This does not bring you any new sales.