The mass media play a significant social role; they also constitute a certain type of economic activity, often referred to as the information, entertainment or show business industry. They provide employment to millions of people around the world. They primarily deal with the creation of interesting products of a cultural nature. Today they have the form of powerful organizations with broad structures. They work with other large and important organizations. They are spoken of as being called fourth power. Their task is not only to provide information but also to exercise control over a social life, to ridicule absurdities, pay attention to dangers, etc. They should be free and independent of state authority, but often this is not the case. Get the best support now from the Naija News .
The Mass Media
The mass media is a place where common issues should be addressed, concerning the state, the world and, above all, people. They shape the development of both mass and high culture to a large extent. They promote fashion, customs the style of being. They stylize the silhouettes of many, many people, influencing their physiognomy but above all the worldview.
- The media is also a dangerous tool used, among others, by the authorities to direct and shape the entire society for their own needs. Public opinion is: views, attitudes, judgments and judgments about the current and specific subject or subject as well as its manner or behaviour presented to each other by the audience, gathered around the observed and evaluated person, values or things. It often affects an individual or a group of people with serious consequences, for example, in the form of some sanctions. Most often, the media use politicians for their purposes; they often manipulate information and the same reactions of public opinion.
- From the very moment of its existence, cinematography became a perfect tool for conducting social and political propaganda. As a perfect example, one can cite, for example, the treatments carried out by totalitarian countries, i.e. the Third Reich or the Soviet Union, which, thanks to the use of this type of information, influenced the public in a certain way, both in their own countries and in the occupied countries.
Other states behaved similarly during the First and Second World War. Despite the undeniable thesis that the media provide the ability to send reliable and true information through them, that is, they bring benefits, unfortunately in the hands of irresponsible people are becoming a dangerous tool of manipulation, blackmail and even terror in some sense. History has already proved many times that mass media play the role of a universal social controller. This is especially noticeable during military operations.
An additional plus in the process of influencing public opinion through mass media is undoubtedly the strengthening of existing stereotypes, e.g. through various advertising spots. Over half of them perpetuate the stereotype of a woman in the role of the so-called “home hens”. It is she who leads the house during the absence of her husband, prepares him meals using the tastiest “soups of paper” for this purpose, feathers his clothes, cleans at home fighting bacteria, takes care of children, goes shopping and despite so many responsibilities still finds a moment free to read your favorite press, which further strengthens it in the rightness of this attitude.