Short message service plays a vital role in marketing and business. Texting has gained importance in recent times and has been appropriately utilized by marketers. The messages are instant and can reach the target audience in time,and at the same time, it is affordable in nature. Gone are the days where traditional methods are used for advertising through TV, radio and printed medium. People are finding it accessible and useful to send SMS which has proved effective. There is no competition for texting. Even sending emails has been laid back with the introduction of SMS. Today marketers are sending SMS …
