Short message service plays a vital role in marketing and business. Texting has gained importance in recent times and has been appropriately utilized by marketers. The messages are instant and can reach the target audience in time,and at the same time, it is affordable in nature. Gone are the days where traditional methods are used for advertising through TV, radio and printed medium. People are finding it accessible and useful to send SMS which has proved effective. There is no competition for texting. Even sending emails has been laid back with the introduction of SMS. Today marketers are sending SMS online,and people get the opportunity to receive sms online .
Reasons for using SMS: SMS can be sent through online with the temporary phone numbers. People while logging into forums or sites use the email address to log in. The email address may get disposed,and the users will start receiving emails from different locations without their knowledge. Privacy is a threat. All these things can be avoided by receiving SMS online. The users need not even mention their phone numbers,and with the use of temporary names, they can receive text messages. Marketing can be done quickly by sending SMS online. Today in the world of technology all most all the people across the globe have a cellphone with them. The usage of smartphones has increased rapidly. People will look at the messages sent.
Texting became more useful than voice: SMS has gained popularity in marketing when compared to sound. Voice is losing it’s importance as people may not pick up the call. However,SMSis considered as the best advertising tool in recent times. Consumers are willingly subscribing for the services. People are voluntarily accepting for bank alerts, offers on products and other services. Unless and until the text is relevant and has worth people is not neglecting the messages.
SMS is convenient: Sending message is convenient as there is no requirement that the other person mobile should be on. Unlike phone calls, the parties need not be there on the phone to receive the message. The coupons, promotions and any different news will be accepted by the other person when the mobile is switched on. The person need not provide any attention when the message is sent to the person. However the sane is not possible with the phone calls as both the parties must be available while the request is made.
Instant service: Sending SMS is instant. It will not take time to create and wait. Just create a small relevant text message and click on send and the message will be sent to the other end within seconds. There is no need to wait anymore. The words are apt and to the point and the customers will receive what they are looking for. So the words are affordable,and the marketers have to spend only a few bugs on sending SMS. The response rate is rapid,and most of the messages sent are read. Majority of the messages sent are read within two to three minutes.Marketers are targeting all the age groups while sending SMS not only concentration on teenagers. The amount spent on texting is comparatively less when compared with the money invested in advertising on TV, radio and print medium.